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Type Unseen

Contributed by Brando Corradini on Mar 22nd, 2021. Artwork published in .
    Type Unseen 1
    Source: amyfang.work Amy Fang. License: All Rights Reserved.

    During her UCLA course, media arts design student Amy Fang made a publication called TypeUnseen, focusing on the textual element, creative typography, and the trend of brutalism in graphic design.

    How do contemporary graphic designers utilize illegibility within the art of typography? Type Unseen is a reader on designed illegibility and visual nonsense; it analyzes the influence our youth culture has had on experimental typography, all the while exploring the multitude of philosophies that drive us to construct and deconstruct meaning.

    Type Unseen was conceptualized in early 2020 as a means to uncover trends followed by young typographic designers, championing abstract experimentation and ornamentation over meaning. The book is a compendium of ten case studies, catalogued within four different sections: showcasing typography as image and pure form; as a means of producing identity; as a catalyst for protest; and as a way of being. However, in the context of a year shaped by a global health crisis and racial reckoning, Type Unseen asks another question for young designers—what messages will ultimately materialize and shape the aesthetics of our generation?

    The book typography uses Suisse Int’l as text typeface, with Charon, Deformi, Euphoria, and Al Fresco for display. In addition, Amy Fang includes a spread with a quote by Michael Bierut in which “he contemplates his jump from typographic fidelity while working for [Massimo] Vignelli, to typographic promiscuity.” She has set his words in 25 typefaces, “some of the craziest I’ve collected over the past year.”

    The front and back cover feature stretched caps from Charon and Al Fresco.
    Source: amyfang.work Amy Fang. License: All Rights Reserved.

    The front and back cover feature stretched caps from Charon and Al Fresco.

    Type Unseen 3
    Source: amyfang.work Amy Fang. License: All Rights Reserved.
    Charon is mixed with Euphoria.
    Source: amyfang.work Amy Fang. License: All Rights Reserved.

    Charon is mixed with Euphoria.

    The condensed all-caps Charon is being paired with Deformi.
    Source: amyfang.work Amy Fang. License: All Rights Reserved.

    The condensed all-caps Charon is being paired with Deformi.

    Spread with the quote by Michael Bierut, set in 25 different typefaces. From top to bottom, these are:

Gang, Kraft, Charon, 12:51, Lapicide, Parabole, Clifton, Pilowlava, Euphoria, Salicorne, BD Retrocentric, Alt Display, Basylisk, CNVS, Glyphworld Meadow, Digestive, Icarus, Apfel Grotezk, Love, Misto, Grand Slang, Le Murmure, Halyard Micro, Sprat, Ornamentum.
    Source: typeunseen.glitch.me Amy Fang. License: All Rights Reserved.

    Spread with the quote by Michael Bierut, set in 25 different typefaces. From top to bottom, these are:

    Gang, Kraft, Charon, 12:51, Lapicide, Parabole, Clifton, Pilowlava, Euphoria, Salicorne, BD Retrocentric, Alt Display, Basylisk, CNVS, Glyphworld Meadow, Digestive, Icarus, Apfel Grotezk, Love, Misto, Grand Slang, Le Murmure, Halyard Micro, Sprat, Ornamentum.

    Type Unseen 7
    Source: amyfang.work Amy Fang. License: All Rights Reserved.
    Type Unseen 8
    Source: amyfang.work Amy Fang. License: All Rights Reserved.
    Type Unseen 9
    Source: amyfang.work Amy Fang. License: All Rights Reserved.
    Type Unseen 10
    Source: amyfang.work Amy Fang. License: All Rights Reserved.

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