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Yoplait Ireland

Contributed by Darden Studio on Mar 15th, 2022. Artwork published in
circa 2021
.
    Yoplait Ireland 1
    Source: www.yoplait.ie Yoplait Ireland. License: All Rights Reserved.

    Omnes is the primary typeface of Yoplait Ireland, a franchisee of the world’s largest yogurt brand.

    Yoplait features Omnes Bold to spell out the qualities of their fruit yogurt: “joyful”, “tasty”, “yummy” – always built around a custom drawn y, which loosely follows the rounded design of Omnes. This letter also serves as container for fruit imagery, and is the key visual on the packaging.

    Other members of the family by Darden Studio – including lighter weights and italic styles – are used for the packaging design and in social media graphics. Here, Omnes is paired with various informal brush script styles, some of which are from Organika (Mika Melvas) and Blog Script (Sudtipos).

    Yoplait Ireland 2
    Source: www.yoplait.ie Yoplait Ireland. License: All Rights Reserved.
    Yoplait Ireland 3
    Source: www.yoplait.ie Yoplait Ireland. License: All Rights Reserved.
    Various styles of the Omnes family in use for a sweepstake campaign by Yoplait
    Source: www.instagram.com Yoplait Ireland. License: All Rights Reserved.

    Various styles of the Omnes family in use for a sweepstake campaign by Yoplait

    Omnes and Organika on a pack of four yogurt pots. The Yoplait and Yoplus logos are custom.
    Source: www.instagram.com Yoplait Ireland. License: All Rights Reserved.

    Omnes and Organika on a pack of four yogurt pots. The Yoplait and Yoplus logos are custom.

    For another sweepstake campaign, Omnes was adopted to resemble neon tube lettering.
    Source: www.instagram.com Yoplait Ireland. License: All Rights Reserved.

    For another sweepstake campaign, Omnes was adopted to resemble neon tube lettering.

    Omnes in use for a recipe shared on Yoplait’s social media channels
    Source: www.instagram.com Yoplait Ireland. License: All Rights Reserved.

    Omnes in use for a recipe shared on Yoplait’s social media channels

    Yoplait Ireland 8
    Source: www.yoplait.ie Yoplait Ireland. License: All Rights Reserved.

    Typefaces

    • Omnes
    • Organika
    • Blog Script

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