From design agency Buddy Creative Ltd.:
Blended with fresh, natural spring water from the hills of Dartmoor, Black Tor Rum needed a premium brand and bottle to announce its arrival in the growing craft-rum sector. The pure, uncompromising character of the rum is reflected through the granite tor-inspired personality and identity. Since launch, sales have snowballed — so much so, that Black Tor are already looking to up production and add to their portfolio.
The bold serif capitals are set in Blacker from Zetafonts. FF DIN Condensed is used for most other information.