Semana Santa Madrid 2021
Madrid’s Semana Santa, or Holy Week, is the popular celebration of the passion, death and resurrection of Christ in the capital of Spain. For advertising this year’s event, Tres Tipos Gráficos used bb-book Contrasted and bb-book B by Benoît Bodhuin:
The campaign works with images around the figure of Jesús de Medinaceli, the Christ of Madrid: his singular crown of thorns, the cord of his robe and the censer of the Basilica of Jesús de Medinaceli. Throughout the campaign, the purple hoods of the Nazarenes, the Paschal Candle and the image of flowers, so representative in offerings and decorations, are also used.
The procession of the Christ of Medinaceli, on Good Friday, is the most popular in the city and runs through the streets of the center every year. This year Holy Week will be held under strong restrictions and each brotherhood will exhibit their image within their canonical seats.
Photos: Geray Mena
