Clean Catch develops 100% biodegradable soft bait fishing lures for recreational fishing. Their mission is to reduce plastic waste in the water and protect future fish stocks all while maintaining durable, high-performance quality.
The geometric font Forza – the sans-serif cousin of Vitesse – was chosen for the wordmark to give the aesthetic a modern twist, enabling it to stand out amongst the more traditional-looking brands within the recreational fishing industry. The custom fish illustration and the colour palette were thoughtfully designed and paired to bring movement and personality to the logo while reinforcing Clean Catch as a high-performance fishing lure.
The website uses the Latin part of Assistant, a typeface designed as Hebrew companion for Source Sans.