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“Together!” ad for Colt 45 (1969)

Contributed by Neil Lewis on Jun 16th, 2021. Artwork published in
circa 1969
    “Together!” ad for Colt 45 (1969) 1
    Source: License: All Rights Reserved.

    A bold weight of Fiedler Gothic, tightly spaced, in an ad for Colt 45 malt liquor published in Ebony magazine, October 1969.

    “Together!” ad for Colt 45 (1969) 2
    Source: @DJROB_B_ROB. License: All Rights Reserved.


    • Fiedler Gothic




    Artwork location

    2 Comments on ““Together!” ad for Colt 45 (1969)”

    1. Reed Jones says:
      Jun 18th, 2021 8:37 pm

      I think this might be something close to Fielder Gothic but not quite it. The lowercase t does not seem to match but I guess it could have been altered for the ad.…

    2. Hi Reed,

      Fiedler Gothic was originally drawn by Hal Fiedler for Photo-Lettering, Inc. In 1971, the series spanned 5 weights and 4 widths, with 2 open styles. Their 1965 catalog had already shown 12 styles. There were four different forms for t.

      The digitally available version is a mere shadow of the design’s former self, and only has one style, without alternates. It was made pre-OpenType, by Agfa in 1992, based on the Compugraphic version.

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