Time After Time is a Korean brand that sells fashion items and accessories including shirts, umbrellas or phonecases, but also posters and postcards. Their pop-up store in Seongdong-gu, Seoul additionally functions as a café.
In the spirit of Chet Baker’s “Time After Time,” the essence of brand Time After Time is to share the deepening value and meaning of that which is accompanied by the passage of time.
The designer of these products used NB Grotesk to evoke a simple mood. By using a sans-serif font, the designer gives the audience a cleaner view.