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Fresh to Table

Contributed by Swiss Typefaces on Nov 4th, 2021. Artwork published in
October 2020
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    Fresh to Table 1
    Source: lippincott.com © Lippincott. License: All Rights Reserved.

    ShopRite’s Fresh to Table concept stores are store-within-a-store solutions where customers can find fresh and balanced meal solutions in a variety of flexible grab-and-go formats or easy-to-prepare lunches.

    Brand strategy agency Lippincott not only came up with the concept and brand positioning but also designed the visual identity going along with the stores. They used SangBleu OG Sans as the main typeface, signaling shop sections and addressing direct quotes to the customer. It is combined either with Interstate or Benton Sans depending on the situation. Script typeface Beyond Infinity, echoing the style of Shoprite’s logo, is sometimes used to add a bit of manual flavour to the composition.

    SangBleu OG Sans is part of the SangBleu OG typeface, available from Swiss Typefaces.

    Fresh to Table 2
    Source: lippincott.com © Lippincott. License: All Rights Reserved.
    Fresh to Table 3
    Source: lippincott.com © Lippincott. License: All Rights Reserved.
    Fresh to Table 4
    Source: vimeo.com © Lippincott. License: All Rights Reserved.
    Fresh to Table 5
    Source: vimeo.com © Lippincott. License: All Rights Reserved.
    Fresh to Table 6
    Source: lippincott.com © Lippincott. License: All Rights Reserved.
    Fresh to Table 7
    Source: baristanet.com © Annette Batson. License: All Rights Reserved.
    Fresh to Table 8
    Source: vimeo.com © Lippincott. License: All Rights Reserved.
    Fresh to Table 9
    Source: vimeo.com © Lippincott. License: All Rights Reserved.
    Fresh to Table 10
    Source: vimeo.com © Lippincott. License: All Rights Reserved.
    Fresh to Table 11
    Source: vimeo.com © Lippincott. License: All Rights Reserved.
    Fresh to Table 12
    Source: vimeo.com © Lippincott. License: All Rights Reserved.
    Fresh to Table 13
    Source: vimeo.com © Lippincott. License: All Rights Reserved.

    Typefaces

    • SangBleu OG Sans
    • Beyond Infinity
    • Interstate
    • Benton Sans

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