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In the Name of ♥︎ (poem)

Contributed by êkhô studio on Apr 20th, 2021. Artwork published in .
In the Name of ♥︎ (poem) 1
Photo: êkhô studio. License: All Rights Reserved.

In the name of ♥︎ is a reference to “In the name of love” by Sarah Ahmed, published in Borderlands e-journal (2003). This work explores the use of the heart symbol in the context of social media, e-commerce and the rise of nationalist mindsets in Europe. Beyond its usual conventions (a symbol for love), how does the ♥︎ facilitate a design of trust to conceal privacy breach and to fuel stricter border closure politics?

This poem is part of an installation and a video. Five women and non-binary are reading a spoken-word piece on the female body and the idealisation of the nation-state.



The poem mixes VTC Carrie from Tré Seals (Vocal Type), Ortica Light by Benedetta Bovani and Zorn from Laura Csocsán.

See also the post about the book In the Name of ♥︎, published as Onomatopee 192.

In the Name of ♥︎ (poem) 2
Photo: êkhô studio. License: All Rights Reserved.
In the Name of ♥︎ (poem) 3
Photo: êkhô studio. License: All Rights Reserved.
In the Name of ♥︎ (poem) 4
Photo: êkhô studio. License: All Rights Reserved.
In the Name of ♥︎ (poem) 5
Photo: êkhô studio. License: All Rights Reserved.
In the Name of ♥︎ (poem) 6
Photo: êkhô studio. License: All Rights Reserved.
In the Name of ♥︎ (poem) 7
Photo: êkhô studio. License: All Rights Reserved.

Typefaces

  • VTC Carrie
  • Ortica Light
  • Zorn

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