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Ovomaltine

Contributed by Stephen Coles on May 24th, 2013. Artwork published in .
    Ovomaltine 1
    Source: http://www.ovomaltine.ch License: All Rights Reserved.

    Ovomaltine (or Ovaltine, as it is known in English-speaking countries) was developed in Berne, Switzerland. The name comes from ovum, Latin for “egg”, and malt, originally its main ingredients. According to Wikipedia, in 1909 “it was a misspelling in the trademark registration that led to the name being shortened to Ovaltine in English-speaking markets” when they started exporting to Britain.

    The German label sports one of Europe’s most frequently used packaging typefaces, FF Dax. The logo is customized with a modified ‘t’. The official Swiss website uses FF Dax as webfonts throughout.

    Ovomaltine 2
    Source: http://www.austriansupermarket.com License: All Rights Reserved.
    Ovomaltine 3
    Source: http://www.austriansupermarket.com License: All Rights Reserved.
    Ovomaltine 4
    Source: http://www.austriansupermarket.com License: All Rights Reserved.
    Ovomaltine 5
    Source: http://www.austriansupermarket.com License: All Rights Reserved.
    Ovomaltine 6
    Source: http://www.austriansupermarket.com License: All Rights Reserved.
    Ovomaltine 7
    Source: http://www.austriansupermarket.com License: All Rights Reserved.
    Ovomaltine 8
    Source: http://www.ovomaltine.ch License: All Rights Reserved.

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    • FF Dax

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