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Nolde identity

Contributed by Luis Armesilla on Apr 26th, 2021. Artwork published in
March 2021
.
Nolde identity 1
Source: www.behance.net License: All Rights Reserved.

Nolde is a small brand that is committed to long-term fashion, to reuse as a lever for change and to connections between people to create a more sustainable economy, with the goal of making the world a bit better for everyone.

Designed by Luis Armesilla in Madrid, the main concept is to create a brand that speaks about connections, adaptability, and cleanliness.

The visual identity uses Glance Sans, designed by Moritz Kleinsorge and published by Identity Letters. Its details reinforce the brand concept: “Some strokes may not connect to their stems, creating visible gaps and thus, a dynamic impression of balance and movement. However, Glance Sans has a calmer appearance due to the lack of detached serifs.”

Nolde identity 2
Source: www.behance.net License: All Rights Reserved.
Nolde identity 3
Source: www.behance.net License: All Rights Reserved.
Nolde identity 4
Source: www.behance.net License: All Rights Reserved.
Nolde identity 5
Source: www.behance.net License: All Rights Reserved.
Nolde identity 6
Source: www.behance.net License: All Rights Reserved.

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  • Glance Sans

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