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“Now it’s Pepsi – for those who think young” ad (1964)

Photo(s) by Bart Solenthaler. Imported from Flickr on Apr 26, 2021. Artwork published in .
    “Now it’s Pepsi – for those who think young” ad (1964)
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “anzeigengrotesk” and “newsgothic”. License: All Rights Reserved.

    A version of Anzeigen-Grotesk with a low-waisted P. See also this other Pepsi ad from the same year.

    Thinking young is in the wind from coast to coast. We’re on the lookout for fun – the right outlook for Pepsi! Its sparkling-light taste is so inviting, so clean, so welcome. And ice-cold Pepsi-Cola drenches your thirst, refreshes like no other. So think young … say “Pepsi, please!”

    Typefaces

    • Anzeigen-Grotesk / Neue Aurora IX
    • News Gothic

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