A Fluorescent Sky is a feature film which centres around the owner of a small shop as he struggles with navigating his relationship with his customers, as well as his own daughter, in light of the opening of a new ‘Hypermarket’.
As the lead designer for the film it was exciting to create an identity which could be applied across all of its promotional material. I worked closely with the director to make sure we arrived at an identity that looked bold and modern, but wasn’t too extreme for the small corner shop the film centres around.
Freddie Guthrie used the Antarctica typeface (in standard, ultra condensed and contrasted styles) designed by Ian Party and distributed by newglyph.
