We rebranded the business in order to attract more qualified leads to her new all-inclusive portrait photography sessions. Our goal was to create an elegant, yet powerful vibe that conveys the inner strength of women.
After the brand strategy and direction, we started to design the new identity with the brand’s goals, mission and vision in mind. In the brand presentation phase, we always create various mockups using the chosen colours and typography with matching photography to better portray how the brand will look once applied to all material. This included an initial website concept presented above, which gives us the main direction in her upcoming website redesign project starting in June 2021.
As collaterals, we’ve created a business card (two concepts presented, first option chosen), a thank you card (not presented here), as well as a client welcome guide and a pricing guide for internal use. To ensure brand consistency across all platforms we created an Instagram suit containing post and story templates, a profile picture and highlight icons.
Full implementation and launch of the new branding are expected after the end of the website redesign in August 2021.