The Lyttelton Museum asked us to develop a new brand identity, bringing to life their newly gifted name: Te Ūaka, meaning a place of landing, or a place of arrival. This name tells the story of tangata whenua and European settlers who both arrived at Lyttelton following long journeys on water, and subsequently began new journeys on land. The Lyttelton Museum is the representation of this story: the destination of Lyttelton’s history, and the origin of its future. The story of a place where the ocean meets the land. A place of arrival and departure. A place to fit in, as well as be unique. A place of past and present significance for both Māori and Europeans. Lyttelton is the middle point, the meeting place, the manifestation of duality.
The lettering made of squares and circles is a custom design by McCarthy.