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Redrow 2021 brand refresh

Contributed by Absolute  on May 6th, 2021. Artwork published in
April 2021
.
Redrow 2021 brand refresh 1
Source: absolute.agency Absolute. License: All Rights Reserved.

Taking a less is more approach to the brand refresh of Redrow homes. The biggest brand change in over 40 years removed legacy typefaces and implements Proxima Nova as its sole typeface for this well-loved home builder. Helping to build a consistent, confident and more aspirational brand.

See the full case study on absolute.agency.

Redrow 2021 brand refresh 2
Source: absolute.agency Absolute. License: All Rights Reserved.
Redrow 2021 brand refresh 3
Source: absolute.agency Absolute. License: All Rights Reserved.
Redrow 2021 brand refresh 4
Source: absolute.agency Absolute. License: All Rights Reserved.
Redrow 2021 brand refresh 5
Source: absolute.agency Absolute. License: All Rights Reserved.
Redrow 2021 brand refresh 6
Source: absolute.agency Absolute. License: All Rights Reserved.
Redrow 2021 brand refresh 7
Source: absolute.agency Absolute. License: All Rights Reserved.
Redrow 2021 brand refresh 8
Source: absolute.agency Absolute. License: All Rights Reserved.

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