Kakoulidis Vineyards
Kakoulidis Vineyards is a family business in Pieria, Greece, an area on the slopes of the mythical mount Olympos with a rich wine-growing tradition and excellent wine characteristics.
The logo and the brochures introduce the company to the public in an elegant and straightforward manner. The aim was to emphasize the importance that the company gives to quality and detail.
In the two editions (English and Greek) special printing and bookbinding techniques were applied, such as foil printing and special saddle-stitching, adding value to the brand and creating a memorable experience for the audience.
I decided to use Publico for the headlines because of its classic beauty and grace, creating notions of validity and premiumness, qualities that are suitable to the topic of quality wine-making. On the other hand, for the body copy, I chose Commissioner, a work-horse font suitable for extensive text, for its legibility and its clear contrast to Publico.
