The For the People Project kicked off in 2016 as ThoughtMatter’s creative response to the rapid disintegration of political discourse in the U.S. We were hearing more about the U.S. Constitution in the news than ever before – a document many people reference but surprisingly few have actually read. What started out as giving America’s founding document a brand new look quickly grew to be much more. They raised more than $20,000 in funds to print, ship and donate copies of our redesigned Constitution, exceeding our Kickstarter goal. Twice.
Through public support and partnerships, For the People Project was able to reach 70 American schools in 55 cities (and counting). On National Constitution Day, the association organized the We the People poster exhibition, curating eleven interpretations of the Preamble and Bill of Rights from art and design heavyweights.
The website shows a nice combination of the Apoc family for the headlines and Helvetica Now for the text.