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Bauhausvorhangstoffe ad from C. E. Baumgärtel & Sohn

Contributed by Stephen Coles on Aug 8th, 2021. Artwork published in
December 1932
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    Bauhausvorhangstoffe ad from C. E. Baumgärtel & Sohn
    Source: magazines.iaddb.org Scan courtesy of IADDB. License: All Rights Reserved.

    Bauhaus wallpaper and other patterned fabrics were some of the more successful commercial products created by the famous school, and a line still exists today.

    This Bauhausvorhangstoffe (“Bauhaus curtain fabrics”) ad from C.E. Baumgärtel & Sohn follows the modernist style championed by the Bauhaus by the late 1920s — later called “The New Typography”. Note the asymmetrical grid and exclusive use of lowercase, contrasting with the more traditional magazine folio for Die Tapete (The Wallpaper). The typefaces also reflect Bauhaus favorites: Akzidenz-Grotesk for most of the copy, and for the main headline Venus, with an uncommon binocular alternate ‘g’.

    Thanks to Dan Reynolds for identifying the Venus.

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    • Venus
    • Akzidenz-Grotesk

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