For the project Italian design is coming home. To Switzerland, Dafi Kühne was invited to do a poster in collaboration with Marco Nicotra. They decided to use Google Maps’ driving directions from Zurich to Milano.
From distance, that black heavy block is all you can see. Zurich looks a bit oldfashioned with that blackletter typeface. Milano a little fresher with that geometric gothic. But still both are black and nothing special. Just if you get closer you can see that in between Zurich and Milano there is something happening. Like little neon sparks that show the friction between Zurich and Milano … — babyinktwice.ch
The 4-color letterpress posters were printed from lasercut Plexiglas letters and handset metal Helvetica in 7 point. Don’t miss Dafi’s behind-the-scenes video about the production process.
The poster was chosen to be among the 100 best posters of 2011. The 2012 selection of the “100 beste Plakate” from Austria, Germany and Switzerland can be seen in an exhibition that opens tonight at the Berlin Kulturforum.