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Typology skincare identity

Contributed by Sharp Type on Jun 2nd, 2021. Artwork published in .
    Typology skincare identity 1
    Source: http://smadani.com Shaz Madani Studio. License: All Rights Reserved.

    Typology is a Parisian skincare brand founded in 2019 with a mission to demystify skincare with simple, straight-talking transparency — represented both in the product’s language and packaging. Each formula is pared down to the most-essential, natural active ingredients, and similarly the branding is kept minimal to match the philosophy of the brand.

    London-based Shaz Madani Studio designed the identity and led the creative direction. The logotype is set in Post Grotesk and the product details are set in Lettera.

    Typology skincare identity 2
    Source: http://smadani.com Shaz Madani Studio. License: All Rights Reserved.
    Typology skincare identity 3
    Source: http://smadani.com Shaz Madani Studio. License: All Rights Reserved.
    Typology skincare identity 4
    Source: http://smadani.com Shaz Madani Studio. License: All Rights Reserved.
    Typology skincare identity 5
    Source: http://smadani.com Shaz Madani Studio. License: All Rights Reserved.
    Typology skincare identity 6
    Source: http://smadani.com Shaz Madani Studio. License: All Rights Reserved.

    Typefaces

    • Post Grotesk
    • LL Lettera Mono

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