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Geneva app website

Contributed by Megan Bednarczyk on May 21st, 2021. Artwork published in
May 2021
.
    Geneva app website 1
    Source: https://geneva.com License: All Rights Reserved.

    We call the Geneva brand language “fresh air”. Geneva is named after the Geneva Convention, a unifying moment where people set aside their differences and came together to make the world a better place. We felt like we needed a little bit of that in the world again.

    Keeping on with the peace theme, the daisy logo is a little nod to hippies & flower power. Geneva is meant to feel like a breath of fresh air on a sunny day — it’s light, bright, and airy. Our brand colors are green and blue, earthy but vibrant

    For typography — we felt the dichotomy between the rounded forms of Grenette SemiBold Italic and the sleek, crisp serifs of Reckless Neue Light were the perfect balance of aspirational & warm. Euclid Circular A is used for smaller sized text.

    Geneva app website 2
    Source: https://geneva.com License: All Rights Reserved.
    Geneva app website 3
    Source: https://geneva.com License: All Rights Reserved.
    Geneva app website 4
    Source: https://geneva.com License: All Rights Reserved.
    Geneva app website 5
    Source: https://geneva.com License: All Rights Reserved.
    Geneva app website 6
    Source: https://geneva.com License: All Rights Reserved.

    Typefaces

    • Grenette
    • Reckless Neue
    • Euclid Circular A

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