Crane paper redesign
The recent re-brand of the prestigious Crane paper and stationery company by Collins (2020) features a custom logotype designed in collaboration with Jacob Wise, based on WT Monarch Nova. Monarch Nova was released in 2020 by WiseType as a full update to the previous WT Monarch. ABC Whyte (Dinamo) is used throughout for all typography.
Crane has been making paper for over 250 years. Stephen Crane established the Crane paper business in 1770 and purchased the Liberty Paper Mill in Dalton, Massachusetts. Paul Revere was one of Crane’s first customers when he used the paper to print the first paper money for the American colonies, thus establishing the inaugural thread of Crane’s presence in American life. By 1801, Crane was the primary producer of banknote paper for local and regional banks and, eventually, for the U.S. government.
Between 2019 and 2020, Collins agency worked closely with Crane’s teams to revitalise their brand, reboot their digital presence, developing a more relevant brand voice as well as enabling new products, artist collaborations, and customisation capabilities. Crane is exploring new ways of expressing the depth and design of timeless, premium-quality 100% cotton products. The legendary 200-year-old company moves into the 21st century, new and intact.
