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Fondata brand identity and first issue

Contributed by F37 Foundry on Jun 22nd, 2021. Artwork published in
circa May 2021
.
    Fondata brand identity and first issue 1
    Fondata. License: All Rights Reserved.

    F37 Caslon by F37 Foundry in use for Fondata, a new platform set up to develop outstanding content that celebrates fine wines.

    Initially launching in print, Fine+Rare’s new journal was designed by Aboud+Aboud, creating a bespoke masthead based on F37 Caslon for their brand identity. Fondata F37 Caslon features throughout the journal. From editor Gavin Lucas:

    This inaugural FONDATA project takes the form of a beautifully designed, oversize journal that features essays and articles by some of the world’s most highly respected journalists, authors and academics – including Adam Gopnik, Deyan Sudjic, Dylan Jones, Geoff Dyer, Nicholas Foulkes, Julia Harding MW and also yours truly.

    Publisher: Patrick O’Connor
    Creative director: Alan Aboud
    Editor: Gavin Lucas
    Designer: Haley Austin
    Copy editor: Julie Bennett

    Fondata brand identity and first issue 2
    Fondata. License: All Rights Reserved.
    Fondata brand identity and first issue 3
    Source: https://the-dots.com Fondata. License: All Rights Reserved.
    Fondata brand identity and first issue 4
    Source: https://the-dots.com Fondata. License: All Rights Reserved.
    Fondata brand identity and first issue 5
    Source: https://the-dots.com Fondata. License: All Rights Reserved.
    Fondata brand identity and first issue 6
    Source: https://the-dots.com Fondata. License: All Rights Reserved.
    Fondata brand identity and first issue 7
    Source: https://the-dots.com Fondata. License: All Rights Reserved.
    Fondata brand identity and first issue 8
    Source: https://the-dots.com Fondata. License: All Rights Reserved.
    Fondata brand identity and first issue 9
    Fondata. License: All Rights Reserved.

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    • F37 Caslon

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