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Fondata brand identity and first issue

Contributed by F37® on Jun 22nd, 2021. Artwork published in
circa May 2021
.
Fondata brand identity and first issue 1
Fondata. License: All Rights Reserved.

F37 Caslon by F37 Foundry in use for Fondata, a new platform set up to develop outstanding content that celebrates fine wines.

Initially launching in print, Fine+Rare’s new journal was designed by Aboud+Aboud, creating a bespoke masthead based on F37 Caslon for their brand identity. Fondata F37 Caslon features throughout the journal. From editor Gavin Lucas:

This inaugural FONDATA project takes the form of a beautifully designed, oversize journal that features essays and articles by some of the world’s most highly respected journalists, authors and academics – including Adam Gopnik, Deyan Sudjic, Dylan Jones, Geoff Dyer, Nicholas Foulkes, Julia Harding MW and also yours truly.

Publisher: Patrick O’Connor
Creative director: Alan Aboud
Editor: Gavin Lucas
Designer: Haley Austin
Copy editor: Julie Bennett

Fondata brand identity and first issue 2
Fondata. License: All Rights Reserved.
Fondata brand identity and first issue 3
Source: the-dots.com Fondata. License: All Rights Reserved.
Fondata brand identity and first issue 4
Source: the-dots.com Fondata. License: All Rights Reserved.
Fondata brand identity and first issue 5
Source: the-dots.com Fondata. License: All Rights Reserved.
Fondata brand identity and first issue 6
Source: the-dots.com Fondata. License: All Rights Reserved.
Fondata brand identity and first issue 7
Source: the-dots.com Fondata. License: All Rights Reserved.
Fondata brand identity and first issue 8
Source: the-dots.com Fondata. License: All Rights Reserved.
Fondata brand identity and first issue 9
Fondata. License: All Rights Reserved.

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