SPAM logo (c. 1987–), cans, website
1 Comment on “SPAM logo (c. 1987–), cans, website”
Thank you for this contibution, Daniel. I have adjusted the design date for the logo: It looks like the version in ITC Souvenir was introduced only in the 1980s – probably in 1987, coinciding with the company’s 50th anniversary, but not before 1983.
A very early logo version from 1939 features rounded sans-serif caps. These are most likely custom drawn. This basic theme was maintained for several decades. In the early 1980s, Hormel used Frankfurter as the display typeface in ads. While stylistically very similar, the logo then was still custom, and not set in Frankfurter.