An independent archive of typography.
to participate.

Topics

Formats

Typefaces

IBMakers VI online event

Contributed by linda romano on May 31st, 2021.
    IBMakers VI online event 1
    Source: https://www.behance.net License: All Rights Reserved.

    Invisible Beauty Makers is Fundación Puig’s programme to support social projects led by young people.

    In Makers program’s VI Edition, due to the COVID-19 crisis, we turned the teams presentation into a digital event. Based on the format of a talent show we created Got a Chance, a television program where Puig employees could meet and choose their favourite projects.

    We used Saol Text with frugal 3D effects and motion graphics to identify the main SDGs (United Nations sustainable development goals) of each project, an inclusive agenda that inspires IBMakers to promote projects in this direction.

    The combination of the 3D SDGs with Migra, a contemporary typeface that suits the austere and elegant anchoring of Fundación Puig’s brand, and GT America for running text allowed us to develop a content-oriented communication needed for this live stream event.

    The event was broadcast from a microsite in which all Puig workers, from all of its worldwide delegations, could interact with by asking questions, selecting and voting their candidates while watching the show.

    IBMakers VI online event 2
    Source: https://www.behance.net License: All Rights Reserved.

    IBMakers VI online event 3
    Source: https://www.behance.net License: All Rights Reserved.
    IBMakers VI online event 4
    Source: https://www.behance.net License: All Rights Reserved.
    IBMakers VI online event 5
    Source: https://www.behance.net License: All Rights Reserved.

    Typefaces

    • Migra
    • Saol Text
    • GT America

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment