In Makers program’s VI Edition, due to the COVID-19 crisis, we turned the teams presentation into a digital event. Based on the format of a talent show we created Got a Chance, a television program where Puig employees could meet and choose their favourite projects.
We used Saol Text with frugal 3D effects and motion graphics to identify the main SDGs (United Nations sustainable development goals) of each project, an inclusive agenda that inspires IBMakers to promote projects in this direction.
The combination of the 3D SDGs with Migra, a contemporary typeface that suits the austere and elegant anchoring of Fundación Puig’s brand, and GT America for running text allowed us to develop a content-oriented communication needed for this live stream event.
The event was broadcast from a microsite in which all Puig workers, from all of its worldwide delegations, could interact with by asking questions, selecting and voting their candidates while watching the show.