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Evi cosmetics

Contributed by Rutherford Craze on Jun 2nd, 2021. Artwork published in
November 2020
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    Evi cosmetics 1
    Source: www.papanapa.com License: All Rights Reserved.

    Evi is a Brazilian cosmetics brand whose products are developed specifically for women between 40 and 50 years of age. Created by São Paulo-based studio Papanapa, the brand’s visual identity uses MD Nichrome as its primary display typeface, supported by Montserrat on Evi’s website and by Inter in other applications.

    From the design studio:

    The logo reveals a delicate and continuous signature, inspired by every woman’s life journey: not a straight line, but a unique path, full of nuances, curves, and stories.

    The organic form of the logo contrasts nicely with MD Nichrome’s geometric construction, while the varying rhythm of the typeface maintains a sense of harmony between them. Much of the display text is set in all caps in Nichrome’s Regular style, with bolder styles used elsewhere.

    Evi cosmetics 2
    Source: www.papanapa.com License: All Rights Reserved.
    Evi cosmetics 3
    Source: www.instagram.com License: All Rights Reserved.
    Evi cosmetics 4
    Source: evibrasil.com.br License: All Rights Reserved.

    Typefaces

    • MD Nichrome
    • Montserrat
    • Inter

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