Evi is a Brazilian cosmetics brand whose products are developed specifically for women between 40 and 50 years of age. Created by São Paulo-based studio Papanapa, the brand’s visual identity uses MD Nichrome as its primary display typeface, supported by Montserrat on Evi’s website and by Inter in other applications.
The logo reveals a delicate and continuous signature, inspired by every woman’s life journey: not a straight line, but a unique path, full of nuances, curves, and stories.
The organic form of the logo contrasts nicely with MD Nichrome’s geometric construction, while the varying rhythm of the typeface maintains a sense of harmony between them. Much of the display text is set in all caps in Nichrome’s Regular style, with bolder styles used elsewhere.