Shiseido “Love in Color” TV ad (1970)

1 Comment on “Shiseido “Love in Color” TV ad (1970)”

1. Florian Hardwig says:

   Jun 6th, 2021 8:24 pm

   Grey Art Gallery has an image of a poster from the same campaign:

   

   The Love in Color line, like Pink Pop, promoted a range of pinks and pastels as alternatives to red, which had been the dominant lipstick color in Japan until the 1960s. Art director and designer Makoto Nakamura used American sisters Tina and Bonnie Lutz, who had a Japanese mother and an American father and whose features, like those of model Bibari Maeda, were neither Japanese nor Western but rather a combination of both.