“Established in 1923, the Lord Mayor’s Charitable Foundation is a leading philanthropic organisation in Australia. The Foundation applies a combination of grants, research, community education and partnerships with donors to increase life opportunities and promote social inclusion.
The Foundation approached Designworks to develop a brand strategy and identity that would help take the organisation forward in a bold and exciting way. The brand idea of 'Inspiring Philanthropy’ was developed to signal a more modern and dynamic approach to fundraising and it’s philanthropic activities.”