In 2017, Trampoline designed the visual identity for the Exchange. This project was a year-long research-based partnership between LendLease and RMIT University, exploring “the concept of community and new ways of understanding the shared urban environment through a curated series of public workshops, exhibitions, forums and community events.” It was housed at Knowledge Market in Victoria Harbour, Melbourne, and represented the next phase in the evolution of this innovation space. From Trampoline:
This living lab sees a team of RMIT designers, social scientists and students embedded in the site, leading a series of design studios, research projects and public engagement activities that explore the concept of community and new ways of understanding the shared urban environment.
The identity is built around a range of graphic symbols which seem to signify topics like exchange, connections, gathering, locality. They are paired with typography in LL Replica. This typeface by Norm is basically another grotesk in the Swiss-German tradition – with a small twist. In a presentation at TGA Raabs 2008, Manuel Krebs and Dimitri Bruni claimed they were annoyed of software settings that seemed to restrict their design space to scanty 1,000 units per em square. In their Replica, they embraced this perceived limitation and restricted themselves to an even coarser grid of only 100 UPM (or 70 units for the cap height). This led to the typeface’s characteristic trimmed diagonals.
In the window design for the Exchange, this feature nicely emphasizes the grid-like arrangement of the lettering, with one (straight-sided) letterform per line on each of the individual vertical segments. Replica was also used for the project website (not shown here).