Corporis is a Pilates studio in a small Spanish town. The studio takes inspiration fro the Polestar Pilates philosophy which focuses on the body healing through movement and mind-body-spirit connectivity. One of the main differences of Polestar and traditional types of Pilates is the use of a machine instead of a floor mat.
The owner approached me asking for a whole design of her new Pilates studio in town which would also include yoga and sporadical events and masterclasses. Young but persistent, the founder has developed a personal way to teach Pilates by mixing the Polestar philosophy with her own way of understanding movement.
The design of the brand was inspired by the characteristic geometrical shapes of the polestar machine which shape the main logo of Corporis. The geometrical shapes are recurrent throughout the whole branding, bringing structure but also freedom, like the Polestar philosophy.
Pier Sans is the main typeface. It is a modern, structured, slightly geometric typeface that looks perfect both large and small. It adapts to all necessary designs and texts and gives to Corporis a strong and defined personality.
The project included the design of a website and social media presence, advertising and interior design collaboration to create a complete and consistent brand for Corporis.