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Type Out Two: Petrichor

Contributed by Florian Hardwig on Jun 9th, 2013. Artwork published in .
    Type Out Two: Petrichor 1
    Source: http://typeout.turmericdesign.com Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.

    Petrichor is a word for the scent of rain on parched ground after a hot dry spell. For our second typervention in this series, we stencilled it in water on Delhi’s heated roads, watching as it evaporated. […]

    Set in the gorgeous Reina, a typeface we’ve been smitten with since last year, we cut a 2×12 feet stencil and sprayed water through it, to transfer the lettering to the ground. The roads and pathways are so hot in Delhi’s blazing 45 degrees, that the water made it smell lovely immediately and the lettering evaporated within seconds.— Type Out

    Type Out aims to:
    Create experimental typography installations (preferably in public spaces)
    Use everyday materials (non-invasive, ephemeral, affordable), and
    Spell relevant, meaningful, optimistic message about the city.

    Via @rnkeller

    Type Out Two: Petrichor 2
    Source: http://typeout.turmericdesign.com Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.
    Type Out Two: Petrichor 3
    Source: http://typeout.turmericdesign.com Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.
    Type Out Two: Petrichor 4
    Source: http://typeout.turmericdesign.com Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.
    Type Out Two: Petrichor 5
    Source: http://typeout.turmericdesign.com Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.
    Type Out Two: Petrichor 6
    Source: http://typeout.turmericdesign.com Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.

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