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Audiolabor logo

Contributed by Florian Hardwig on Jun 14th, 2021. Artwork published in
circa 1977
.
    Detail from an undated brochure for Audiolabor’s fein MM preamplifier.
    Source: https://audiolabor.de License: All Rights Reserved.

    Detail from an undated brochure for Audiolabor’s fein MM preamplifier.

    Audiolabor was one of the first manufacturers of high-end audio equipment in
    Germany. Between ca. 1976 and 2003, some 5,000 amplifiers were sold. Developer Helmut Brinkmann had designed the logo himself. He based the all-lowercase wordmark on the Letraset version of Motter Tektura, with a customized round l. Audiolabor started using this logo around 1977.

    Othmar Motter’s design was a popular choice for logos in the tech sector, most prominently for the original Apple logo (1977). Other examples include Ricochet’s Pong console (1976) and Steinberg, a German manufacturer of audio software (1980s). This legacy has been referenced in contemporary uses, see e.g. The True Story of Megaverb (2019).

    Audiolabor’s flink preamplifier (front).
    Source: https://de.e-pard.com License: All Rights Reserved.

    Audiolabor’s flink preamplifier (front).

    Audiolabor’s flink preamplifier (back).
    Source: https://de.e-pard.com License: All Rights Reserved.

    Audiolabor’s flink preamplifier (back).

    Audiolabor’s flink preamplifier (interior).
    Source: https://de.e-pard.com License: All Rights Reserved.

    Audiolabor’s flink preamplifier (interior).

    Audiolabor remote control.
    Source: https://www.ebay.de License: All Rights Reserved.

    Audiolabor remote control.

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    • Motter Tektura
    • Helvetica

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    2 Comments on “Audiolabor logo”

    1. And Helvetica?

    2. I meant to focus on the Audiolabor logo in this post. But sure, most of the labels of the control panels use (lowercase) Helvetica. Added now.

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