Aris is a creative production and post-production studio specializing in advertising, film, and branded content. The identity makes use of Px Grotesk for headline and Atlas Grotesk for body copy. In this context, Atlas Grotesk serves as a pared-down companion to Px Grotesk. The workmark uses a customized version of the now-retired Headline style of Fugue.
Film production tools have a distinctive visual language with which Aris’ clients are very familiar. References to this language are implemented in unique, understated ways like the visible composition grid and the use of a monospaced font (Atlas Typewriter) placed along the outer edges of a composition. Because the references aren’t embedded into the logo, they can be pared back (e.g. business card) or made more overt (e.g. T-shirt) to suit the context.