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Fancy Facemask Factory posters

Contributed by Anne Treichel on Jun 21st, 2021. Artwork published in
circa June 2020
.
    FFF folded poster.
    Photo: Anne Treichel. License: All Rights Reserved.

    FFF folded poster.

    Since the Corona lockdown that started on April 13, 2020, a hobby has turned into a business idea, to help people move safely through public spaces. The demand quickly became too big to continue sewing, designing, marketing and shipping all by myself. That’s why I joined forces with Martina Lips-Wiedemann, head of the St.Gallen couture training studio, to produce makeshift mouth and nose masks.

    It turned out to be a wonderful collaboration and a meaningful division of labor. Our masks have now landed in many cities in Switzerland, Germany, the Netherlands and Austria.

    The work done at Studio #@& included the design of the wordmark, the collab label, and a poster series for marketing the Fancy Facemask Factory. The selection of design elements and the message are part of the design process. Color, image and typeface – Whyte Inktrap – reflect the brand personality.

    FFF poster (blue)
    Photo: Anne Treichel. License: All Rights Reserved.

    FFF poster (blue)

    FFF poster (golden)
    Photo: Anne Treichel. License: All Rights Reserved.

    FFF poster (golden)

    FFF poster (cyan)
    Photo: Anne Treichel. License: All Rights Reserved.

    FFF poster (cyan)

    FFF poster (magenta)
    Photo: Anne Treichel. License: All Rights Reserved.

    FFF poster (magenta)

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    • Whyte Inktrap

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