SeaWorld logo (1996–)

The SeaWorld logo uses Charlotte Bold. Designed by Michael Gills at Letraset, Charlotte was released in 1992 in their digital Fontek range, together with Charlotte Sans. The family currently is available from Monotype’s ITC label, now named Charlotte Serif. The logo in Charlotte Bold was introduced around 1996, together with the CamelCase spelling, replacing the previous one featuring swashy roman letters.

SeaWorld is a chain of marine theme parks in the United States with facilities in San Diego, California (opened in March 1964); Orlando, Florida (opened in 1973); San Antonio, Texas (opened in 1988); and previously also in Aurora, Ohio. The parks are a mix of dolphinarium (with sea lions, polar bears, manatees, penguins, dolphins, and whales) and amusement park.

Founded by four graduates of UCLA, SeaWorld was purchased by Harcourt Brace Jovanovich, Inc. in 1976, and by Anheuser-Busch in 1989. Since 2009, the theme parks are part of SeaWorld Parks & Entertainment, a subsidiary of the Blackstone Group. In 2019, SeaWorld Orlando was the 10th most visited amusement parks in North America, with 4.64 million visitors. SeaWorld San Diego followed in 14th place with about 3.74 million visitors.