Break the Cycle

Social Bite is a non-profit organization that works towards ending homelessness. Started as a small café employing homeless people, the organization grew to raise funds and create different kinds of support through events such as sleep outs and the organization of food provisions. Their main realization is the Social Bite Village, a group of eleven prefabricated houses located in a vacant lot in Edinburgh, hosting the homeless and helping their reinsertion. Their latest fundraising event is Break the Cycle, a cycling race starting from Glasgow and finishing in Edinburgh. The goal of the contest is to raise enough money to create two more Social Bite villages, to be able to help more people.

The identity of Break the Cycle was designed by Happy Place. The illustrative approach to the identity makes it accessible to anyone: besides, the use of a color palette related to sports makes it easier for some cycling contesters to identify with the goal of the race. The identity is all set with Stratos from Production Type: the bold italic caps, repeating the words, express velocity and at the same time let us feel the repetition and the gears at work behind homelessness. The studio designed two brochures, a training guide and a fundraising pack, and the website of the event, where we can see the itinerary and all different ways of investing money into the contest.

The event will take place on 5 September 2021.