To mark the Brazil 2014 World Cup we created a limited edition wall chart and accompanying website. Each B2 poster was screen printed in silver onto Ebony Colorplan and supplied with a metallic pen, allowing fans to record the results. Our responsive website, which allowed users to customise the site in their team colours and to reflect their time zone, also featured a downloadable fixture list and was updated with results as the tournament progressed.
The website received over 250,000 views across 172 countries. The use of social media played a significant role in the site’s reach with over 2,000 tweets and 9,800 likes and posts on Facebook.