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YoungArts 40th anniversary brand refresh

Contributed by Jamie Otelsberg (OH no Type Co.) on Jun 26th, 2021. Artwork published in
June 2021
.
    YoungArts 40th anniversary brand refresh 1
    Source: https://youngarts.org License: All Rights Reserved.

    YoungArts, formerly known as National YoungArts Foundation, announces its upcoming 40th anniversary by shortening its name to YoungArts, rolling out a new brand identity, and launching a new website in partnership with Paula Scher and her team at Pentagram:

    YoungArts identifies the most accomplished young artists in the visual, literary and performing arts, and provides them with creative and professional development opportunities throughout their careers. Pentagram has designed a bold and contemporary visual identity that captures the spirit of YoungArts and its mission to nurture, cultivate and support artists.

    The wordmark is set in Degular (designed by OH no Type Co.), a strong, high-contrast typeface with letterforms that structurally echo the curved brackets. The framework can be easily extended to various programs and initiatives, making them immediately recognizable as part of YoungArts.

    A bright and expressive color palette adds vibrancy to the system, and the parentheses of the logo can be used to form graphic patterns and iconography. The foundation’s website, youngarts.org, has also relaunched with the new design.

    Degular Display Bold is used for the primary logos, logo variations and sub-brand logos. It is also used for headlines, subheadlines and large body copy. Degular Text Regular is used for large amounts of body copy.

    Text and photos from:
    Pentagram portfolio piece on YoungArts
    Press release from YoungArts
    Pentagram post on Instagram

    YoungArts 40th anniversary brand refresh 2
    Source: https://www.instagram.com License: All Rights Reserved.
    YoungArts 40th anniversary brand refresh 3
    Source: https://www.instagram.com License: All Rights Reserved.
    YoungArts 40th anniversary brand refresh 4
    Source: https://www.instagram.com License: All Rights Reserved.
    YoungArts 40th anniversary brand refresh 5
    Source: https://www.instagram.com License: All Rights Reserved.
    YoungArts 40th anniversary brand refresh 6
    Source: https://www.pentagram.com License: All Rights Reserved.

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