On Tour Logistics needed a collateral piece to connect with tour managers and instill confidence that On Tour Logistics knew the music industry and were experts in transportation. Here’s what our redpepper team knew: tour managing is a dream job but it doesn’t always feel that way, and On Tour Logistics helps. So we designed a brochure in 7-inch record style (complete with sleeve), with custom illustrations of music gear seamlessly merged with transportation gear, with an opening message that reads, “Your tour just got fun again.” We utilized the great family of weights within the Champion Gothic family to really give this project the bold visual look and tone we were looking for.