William Grant & Sons identity
Contributed by F37 Foundry on Jul 5th, 2021. Artwork published in
circa 2021
.
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2 Comments on “William Grant & Sons identity”
Thanks for sharing!
Here’s a comparison of the retail version, F37 Bergman Bold (left) and the custom WG&S Headline Bold (right): The latter is a tad tamer, with narrower proportions for D G O U etc. The one-sided contrast in round forms (B D O P Q R 8) was dismissed in favor of a more conventional weight distribution.
“The one-sided contrast in round forms (B D O P Q R 8) was dismissed in favor of a more conventional weight distribution.”
In other words, it’s a different typeface…