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Boots (2019 rebrand)

Contributed by F37 Foundry on Jul 3rd, 2021. Artwork published in
circa 2019
.
    Boots (2019 rebrand) 1
    Source: https://www.coleyporterbell.com License: All Rights Reserved.

    F37 Ginger by F37 Foundry in use by Coley Porter Bell and True Story for the rebrand of Boots.

    Boots, the pharmacist-beauty chain, is a familiar sight on the British High Street. Its branding hadn’t changed much since the 1960s and was starting to look a little tired, so a thorough refresh was in order.

    Coley Porter Bell and True Story used a customised version of F37 Ginger as part of an extensive rebrand of the high-street chemist across thousands of stores, their website, apps, social platforms and campaigns.

    Boots (2019 rebrand) 2
    Source: https://www.coleyporterbell.com License: All Rights Reserved.
    Boots (2019 rebrand) 3
    Source: https://www.coleyporterbell.com License: All Rights Reserved.
    Boots (2019 rebrand) 4
    Source: https://www.coleyporterbell.com License: All Rights Reserved.
    Boots (2019 rebrand) 5
    Source: https://www.coleyporterbell.com License: All Rights Reserved.
    Boots (2019 rebrand) 6
    Source: https://www.coleyporterbell.com License: All Rights Reserved.
    Boots (2019 rebrand) 7
    Source: https://www.coleyporterbell.com License: All Rights Reserved.
    Boots (2019 rebrand) 8
    Source: https://www.coleyporterbell.com License: All Rights Reserved.
    Boots (2019 rebrand) 9
    Source: https://www.coleyporterbell.com License: All Rights Reserved.

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