Large-format advert for the Südbahnhotel, a former grand hotel near the Semmering Pass in the Austrian Alps. Constructed around 1850, the Semmering railway is commonly referred to as the world’s first true mountain railway, and is still fully functional as a part of the Südbahn, or Southern Railway, that connects Vienna with Graz. The hotel first opened its doors in 1882.
This ad from 1913 uses a typeface that went under various names, including Viktoria. The Poppelbaum foundry in Vienna sold the design as Phönix.