Pentagram has created an inspiring and imaginative identity for Nuverse, which is designed to appeal to the games developer and publisher’s global community. The identity needed to reflect the excitement and escapism that games can bring, offering windows into virtual worlds and creating lasting memories at every stage of our lives.
The clean, primary colour palette consists of an electric blue and a bright leafy green combined with black and white. The primary Latin typeface is Florian Karsten’s FK Grotesk, which is paired with the Bold and Black versions of Rui Abreu’s Azo Sans as the secondary typeface. These are used alongside an extended width sans-serif Chinese type family by Founder Type, the combination adding to the sense of joy throughout.