Gen-ES (“Generation Spain”) is an inspirational organization for Spanish entrepreneurs. On their website, Gen_ES describe the main characteristic of their target group (auto-translated) as:
That which, made up of leaders and risk connoisseurs, is characterized by not having conformed to the status quo. That which represents a different Spain and whose members are an example of effort, creativity and entrepreneurship. Interesting, active and innovative mindset. Fighters.
Designer Daniel Ligero designed a visual identity based on transparency and a bright shade of red, using Tomato Grotesk as the main typeface.