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Gen-ES

Contributed by Andrea Biggio on Jul 7th, 2021. Artwork published in
June 2021
.
    Gen-ES 1
    Carla Step. License: All Rights Reserved.

    Gen-ES (“Generation Spain”) is an inspirational organization for Spanish entrepreneurs. On their website, Gen_ES describe the main characteristic of their target group (auto-translated) as:

    That which, made up of leaders and risk connoisseurs, is characterized by not having conformed to the status quo. That which represents a different Spain and whose members are an example of effort, creativity and entrepreneurship. Interesting, active and innovative mindset. Fighters.

    Designer Daniel Ligero designed a visual identity based on transparency and a bright shade of red, using Tomato Grotesk as the main typeface.

    Gen-ES 2
    Carla Step. License: All Rights Reserved.
    Gen-ES 3
    Carla Step. License: All Rights Reserved.
    Gen-ES 4
    Carla Step. License: All Rights Reserved.
    Gen-ES 5
    Carla Step. License: All Rights Reserved.
    Gen-ES 6
    Carla Step. License: All Rights Reserved.

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    • Tomato Grotesk

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