Cochran is the leading electrical engineering and construction contractor in the Pacific Northwest, and the region’s largest woman-owned business. The rebrand focused on the trust the firm has built up within the construction industry over 60 years of executing Seattle and Oregon’s largest and most complex projects. A hint of classic midcentury modern references the firm’s midcentury origins. The new brand was rolled out with a new website and a series of new mobile-first microsites providing vital information to workers in the field. It also included a series of labels and packaging for the company’s annual holiday gift of wine.