Scène de Bayssan is the new cultural hotspot of the Hérault department in southern France. It’s located on a site steeped in history, 70 kilometers away from Montpellier and near the town of Béziers. This event center offers everyone the opportunity to enjoy the cultural and artistic programming on offer, but also the green setting that has been arranged for the sensory pleasure of its visitors. Immersed in nature and in culture, Scène de Bayssan has a concert hall, a theater, a museum, but also a Mediterranean garden and several fitness trails for young and old.
Designed by Studio Asensò, its branding uses the custom-made Baissano typeface, a Mediterranean-inspired typeface that reflects the Scène de Bayssan. This typeface also expresses the nature/culture duality that has profoundly shaped the Mediterranean culture. The Baissano typeface is combined with Faktum, designed by René Bieder, that combines clear geometric shapes with organic curves.