Der moderne Weg zur Ehe by Richard Jus
Source: www.flickr.com Uploaded to Flickr by altpapiersammler and tagged with “blockpoppelbaum”. License: All Rights Reserved.
“The Modern Road to Marriage” is “a guide to marital bliss”, with “reflections, tips, and advice on life’s most important question”. Written by Richard Jus, it was published by Rudolphsche Verlagsbuchhandlung Dresden in 1919. The cover typeface is similar to Berthold’s Block, but is distinguished by rounder terminals. It was sold under the name Block by the Poppelbaum foundry in Vienna and also went under various other names. Schriftguss in Dresden had this typeface, too, as Nero.
The marriage advertisement is shown on an angle, complete with borders and shadow. This wasn’t trivial to accomplish with metal type: the element had to be locked up in the rectangular forme by using angled furniture. The ad copy is set in Kleukens-Antiqua.
