Leaflet advertising stencils for embroidering monograms, including “‘Monogra’, the distinguished monogram”. The sheet was issued by the Johann Merkenthaler factory of metal stencils in Nuremberg, Germany, probably in the mid-1930s. The simplified gotisch is Walter Höhnisch’s National schmal halbfett, or bold condensed, which was first cast in 1933. The geometric sans serif is Erbar-Grotesk (1926).
See Riccardo’s post for an earlier product catalog by Merkenthaler as well as more information about the company.