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Johann Merkenthaler leaflet (1930s)

Contributed by Florian Hardwig on Jul 15th, 2021. Artwork published in
circa 1935
.
    Johann Merkenthaler leaflet (1930s)
    Source: www.ebay.de allesauspaper. License: All Rights Reserved.

    Leaflet advertising stencils for embroidering monograms, including “‘Monogra’, the distinguished monogram”. The sheet was issued by the Johann Merkenthaler factory of metal stencils in Nuremberg, Germany, probably in the mid-1930s. The simplified gotisch is Walter Höhnisch’s National schmal halbfett, or bold condensed, which was first cast in 1933. The geometric sans serif is Erbar-Grotesk (1926).

    See Riccardo’s post for an earlier product catalog by Merkenthaler as well as more information about the company.

    Typefaces

    • National (Ludwig & Mayer)
    • Erbar-Grotesk

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