The New Outdoor by Topo Designs

Topo Designs is a manufacturer and retailer of outdoor gear, based in Colorado, USA. For their new brand named “The New Outdoor”, they use all-caps Eckmannpsych for the logo. Eckmannpsych is paired with their standard typeface, Gotham Narrow. From Topo Designs:

We see a New Outdoor, one that expands the very definition of being outside. It’s an inclusive place that allows us, regardless of who we are, to be both the outsider and the insider, the novice and the pro. It embraces utility, which allows us to do more with less, and blur the boundaries between life and outdoor. Above all, it approaches sustainability as a way to design life, rather than an isolated initiative or short-term fix.